Created in 2013, one of the largest readership promotion campaign dedicated to adults and young people in Poland. About 280,000 – this many books have already been read by the participants of the Read PL campaign.
In 500 cities and towns, there could be found free e-book rentals, available for everyone. They were available at bus stops, libraries, and cultural institutions. The Book Institute is a strategic partner of the campaign, which is organised by the Cracow Festival Office and Woblin.com (one of the biggest e-books store in Poland).
Seven thousand advertising spaces contained QR codes giving access to 12 bestsellers, many of which are newly published. It is enough to simply scan the code in order to enjoy free e-books and audiobooks.
Read PL is complemented by the “Hunt your book” project created by Th Polish Book Institute, thanks to which students can borrow a book during a five-minute break in the school corridor – a smartphone and an application will suffice to do this. Nearly 1,000 secondary schools were accepted for the last edition, and they received posters giving access to free e-books and audiobooks.
The project also had a real army of ambassadors: 1,000 teachers and 1,000 students who, dressed in t-shirts with funny, mysterious slogans (“Tome Fashionista” and “Almanac Exhibitor”) as well as QR-codes giving access to books, encouraged their friends both in school and on social media to read books.