BookStart Madeira, Madeira, Portugal



Programme name Country Date of information
BookStart Madeira Portugal 21 Sept 2022


Question Answer
About the Organisation  
Organisation name Madeira Archives and Library Department
Organisation address Caminho dos Álamos, 35, Santo António

9020-064 Funchal

Goal/objective Promoting widespread access to Madeira’s archival heritage; fostering reading and literacy in the community; promoting research and knowledge about Madeira’s history and culture
Contact Person Nuno Mota
Position of Contact Person Director of Madeira Archives and Library Department
Organisation website
Organisation type local network of organizations who support and administer the programme
How many staff does your organisation employ? 114
About the Programme
Basic details
Programme name BookStart Madeira
Country/Province/City where the programme takes place Portugal/Autonomous Region of Madeira
Year started 2022 (preparation and planning); book gifting will only start in 2023
Programme goal/objective Promoting family reading practices for children under 5 years old, privileging social contexts less exposed to books and reading
Funding sources Presently, only public funding sources are being used; as the programme gains traction we plan to diversify funding and involve private funding and other public funding sources
Geographic coverage Madeira archipelago (Portugal)
Purpose of the programme
Not for profit? Not for profit
Religious or political purpose? None
Local consistency of model
Is your programme model consistent across your geographic area, or are there regional differences? Not consistent – For now and unless we get extra funding, we don’t plan to cover Madeira’s biggest urban centre and capital city (Funchal), at least entirely, since this is the geographic area already more intensely covered by our library and reading services; for the same funding reasons, we don’t plan to cover all the population of other two more populous municipalities located in the south of Madeira Island
Book Packs
What are the contents of your gifting pack? Two books per pack; information/marketing material about the programme. Every child will receive three packs between 0 and 5 years old. Books will be chosen according to the age of the participants. For the selection of the books, we are relying on our own expertise with book reading activities for children and also on input from the University of Madeira (Educational Psychology research team).
Is your programme offered free of charge to all families? Yes, free of charge
Partnerships and Delivery
What are your primary ‘points of contact’ with the population you serve? Library, School
Who gifts/hands-out your pack to families?


Librarians, nursery school staff
Please list your other programme partnerships Municipalities, which will be instrumental in reaching families and promoting the programme locally; municipal libraries; University of Madeira, which will develop longitudinal research on reading in the population intervened
Is the programme universal or targeted? The programme is targeted at children aged from 0 to 5 years old, living in more peripheral municipalities in Madeira archipelago, not just geographically but also in terms of socio-economic criteria; we will try to reach all the children in less populated municipalities, and introduce socio-economic exclusion criteria (for instance, levels of income) in the more populated municipalities
How many children does your programme serve a year? The number of children is incremental in a year basis. In 2023 only 70 children will be served (belonging to just one municipality, which will work as a pilot project). In 2028 we expect to serve between 700 to 1000 children annually.
At what age/gifting period do children receive your programme. 6 – 12 months; 24-36 months; 4-5 years
Diversity provision
Does your program include provisions or resources for children with special needs? no
What language populations does your programme serve? Portuguese
Evaluation and research
Have you conducted programme evaluation or research (including longitudinal)?


Further information or comments
Please give us any further information that would be helpful for us and others to understand your programme Madeira Archives and Library Department is the new regional agency responsible for the coordination of the regional library system and, more broadly, for promoting book and reading in Madeira. Therefore we intend to promote this programme in the scope of these goals and also as a way of developing the regional library system through confronting local libraries with new challenges and strategies for promoting reading in a community level.